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+ 2009

TIPS - Technology Ideas and Products
In This Issue
Why Send HD Over Coax?
Apple Final Cut ProRes Lowers Bitrate
Analyzing Your ROI with Webcasting
First In Live HD
Upcoming Events
New Products
Special Offers, Financing Options & Rebates
Rent to Demo
with EZAV

- - -
It's easy to try out the latest technology with ClarkPowell's EZAV rent-to-demo program. Rent some of the latest cameras from Sony, Panasonic, and JVC, plus other gear needed for a multi-camera shoot, and test the latest gear in real world scenarios. Add another camera to your shoot. Check out a new portable switcher. When you decide to purchase a similar model within 30 days of your rental, you may apply 100% of your rental fee towards the purchase of the product. Purchase within 90 days and apply 75% of your rental fee.

For rental rates contact Phil Norman at
866-595-3368
or by e-mail at contact2@cp-av.com
www.ezav.com


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Visible wisdom.

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www.clark-powell.com
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Summer 2009
Why Send HD Over Coax?
Because it's there.
An ideal retrofit solution: Distribute HD video sources over existing coaxial cabling--no set top boxes required.

HD Video distribution is in demand
Prices for HDTVs have plummeted, while HD sources have multiplied. That means many homes now have several of each, and sharing HD sources among HDTVs has become highly desirable. In the commercial market, the explosive growth of digital signage (using digital displays to convey messages) has also driven demand for HD video distribution systems. Hotels, universities, houses of worship, bars and restaurants are all looking for efficient ways to upgrade to HD. READ MORE

Apple Final Cut ProRes Lowers Bitrate
As seen on The Sports Video Group website
By Ken Kerschbaumer
, SVG Editorial Director

Apple's latest version of Final Cut Pro, Final Cut Pro 7, offers an overhaul of the ProRes codec, delivering new versions that meet not only the high-end needs of the market but also the needs of those looking for a ProRes codec that allows faster, more efficient workflows. READ MORE

Analyzing Your ROI with Webcasting
Why Do Organizations Use Webcasting?
  • Provides effective consistent communication to a dispersed workforce
  • Enables alternatives to staff travel for in-person training
  • Eliminates costly satellite-based networks for broadcasts
  • Leverages existing network and technology investments
  • Reduces reliance on outsourced service suppliers
  • Reduces reproduction and DVD duplication costs
Webcasting can pay huge dividends as well as significantly reduce costs in such areas as staff travel, event staffing, outsourced AV services and production. The methods our clients use to evaluate successful return on investment (ROI) are similar regardless of their industry or application. LEARN MORE ABOUT ROI

First In Live HD
AV puts First Presbyterian Church ahead of the curve.
As seen in Sound & Communications
By Dawn Allcot

In difficult times, many people turn to houses of worship. Others might turn to various nightlife venues as a means to cope...but that's another story for another article. Even in slow economic times, according to many AV integrators, churches are still spending money to make sure their congregation members can hear (and see) the pastor's message. When a church's audiovisual systems break down, wear out or simply grow obsolete, they have to be replaced. Often, making the jump to the latest technology, such as broadcast in high definition, just makes sense.

First Presbyterian Camera        First Presbyterian Control Room


It's true that funds for AV upgrades and building projects have been harder to come by lately. Rather than large donations coming from a few wealthy patrons, churches are receiving smaller donations from multiple families who understand that, even in times of hardship--indeed, especially in times of hardship--it's important to give what they can. The church's decision-makers might look more closely at the budget, and it's up to integrators to give their clients more (capabilities) for less (money).

It's not just large churches, either, that are determined to maintain-and even improve-their audiovisual systems. First Presbyterian Church (FPC) in Charlotte, NC, a medium-size, traditional house of worship, recently allocated funds to upgrade the broadcast systems in the main sanctuary, while adding audiovisual and control systems to a 100-seat chapel. The chapel can now be used for overflow seating during Sunday services, as a presentation room for community events and as a children's daycare center. The church called on Winston-Salem-based audiovisual integrator ClarkPowell to help it make the jump to high definition broadcast and transform a rarely used chapel into a multi-purpose space while maintaining the traditional aesthetics in the plaster and wood building.

ClarkPowell, in business for 26 years, has completed audiovisual, presentation and broadcast systems in a multitude of churches across North and South Carolina, including The Rock of Asheville, The Upper Room church in Raleigh and St. Peter's World Outreach Center in Winston-Salem. The AV integrator, which also provides AV solutions to corporate, educational, retail and other clients, prides itself on designing and installing AV systems that fit a house of worship's look and feel, so the technology remains a transparent means to deliver the church's message.

This was the case at FPC Charlotte, where the broadcast systems permit the church to deliver its message to more than 22,000 homebound viewers, not including congregation members who are in hospitals, nursing homes and retirement homes.

ClarkPowell's George Valentim, CTS, worked closely with First Presbyterian's technical director, Ben Treece, throughout this project. ClarkPowell has specified, installed and serviced the church's video systems for many years. Valentim said the video systems were last upgraded in 2000.

The church holds two worship services every Sunday in the sanctuary and broadcasts its 11 a.m. services live on WSOC. "They needed to upgrade the cameras, because they were getting old and not doing the job anymore," Valentim said.

The upgrade also included a new control room and a Broadcast Pix switcher, providing expanded capabilities for the church's televised services. Valentim also added an Azden lavalier mic with a body pack transmitter and a True Diversity receiver with 121 user-selectable frequencies.

Valentim and his team had only two weeks to complete the project in the main sanctuary-the first of several challenges faced during the upgrade and installation. "The only Sunday they weren't broadcasting was the one day the British Open aired on that channel," Valentim explained. "We had to complete the installation within that two-week period: the week before that Sunday and the week after. It was crunch time!"

Other challenges included a limited budget and limited space in the control room. The integrator selected a Broadcast Pix Slate 1000 HD switcher with a control panel. "The switcher gives them a lot of versatility," Valentim said. The small control room previously housed multiple racks with multiple displays, but the new switcher includes a multi-viewer. Valentim installed a 42-inch Sharp HD LCD to view feeds from each of the cameras on a single screen. The switcher includes a control panel as well as a character generator for making text and scripture part of the broadcast. The cameras can even focus on the bible on the podium to show the home viewing audience. And the system was so easy to use that, after training from Valentim, the church's volunteer tech staff has no problem switching from source to source during broadcast.

Valentim specified five Panasonic AK-HC 1500 HD Box cameras with AW-PH400 pan/tilt heads and Canon lenses to be mounted in the main sanctuary. The cameras allow First Presbyterian Church to be the first in the area-and one of the first churches in the country-broadcasting live in high definition. "There are other churches broadcasting in HD via tape or delay, but First Presbyterian is the first to do it live," Valentim said.

The signal is transmitted over a Tandberg video encoder and sent via fiber to Time Warner Cable, Which transmits it to the network. The signal also travels over fiber in HD to the chapel.

As Valentim and Treece worked together to plan the broadcast systems upgrade, Treece brought up the need for more space during special events including special Easter, Thanksgiving and Christmas services. The client also noted a desire to use the small, traditional yet beautiful, chapel more frequently.

Valentim suggested installing audiovisual and presentation systems, turning the chapel into a multi-purpose space that would be used more often than in the past. Valentim specified an Extron MediaLink MLS 506 six-input switcher, housed in the main control room, for use in the smaller space. The MediaLink receives an HD SDI signal from the switcher and converts it into component video for display in the chapel. The church discovered that an HD projector would be cost prohibitive in the chapel at this time, but it has the capabilities to upgrade at any time.

The new projector, a 3000 lumen Sony VPL-CW125, does have a 16:9 (WXGA) aspect ratio. "Everybody is used to seeing the 16:9 ratio and high quality video now," Valentim explained. "If a church wants to be competitive, it has to step up and be able to provide high quality video. I this case, First Presbyterian wanted to be able to provide much better quality video to its congregation, both home viewers and those in the chapel. Once we started looking at their budget, they couldn't afford the HD for the chapel right now, but it's still in 16:9 and it's a great image compared to what they had before."

An MLC 226 IP 1 Enhanced MediaLink controller controls the 119-foot Draper electric dropdown screen. "The church required something simple, effective and low-cost," Valentim said. "They didn't want to deal with remote controls, so we installed a small push button panel on the equipment rack, which controls the volume, the input source and the screen."

The MediaLink switcher can receive a signal from the sanctuary, from a DVD/VCR combo or from a laptop plugged into a connection in the front of the chapel.

The chapel's display also has closed-captioning capabilities. When the service is being broadcast with closed captioning, the projector receives a signal through a Tandberg RX1290 multi-format receiver rather than directly through the switchers. A Tandberg encoder offers closed caption support via SMPTE 333 and 334. Congregation members with hearing disabilities can watch the services from the chapel and read the pastor's words on the screen.

Audio in the chapel is provided through a pair of JBL Control 28 eight-inch, two-way, wall-mounted speakers hung in the far left and far right front corners of the space. They are powered by a TOA BG-1060 mixer/amplifier. "It's not a big room, and these speakers provided the sound quality they required for the space," Valentim said.

He noted that the speakers are required primarily for overflow services; a presenter could be heard without amplification. However, with the sound system in place, Valentim added a Shure ULX2 handheld transmitter with SM58 microphone and a ULXS4-J1 receiver, giving presenters the option to use amplification.

Organized at its present location in 1821, the First Presbyterian Church of Charlotte is one of the oldest churches in the city. The current sanctuary and chapel was constructed in 1857, and the Gothic revival architectural style has been maintained through many renovations and additions.

Preserving the architecture and aesthetics in the chapel was a key concern to the client. The built-in InvisiBall Installation system used to hang the speakers allows the small white boxes to hang unobtrusively in the corners of the chapel, and the video screen retracts when not in use.

Nonetheless, the integrator had to be especially conscientious of visible wires and of not ruining the plaster. "It was very important that we keep the technology hidden and maintain the architectural design. Unlike sheetrock, plaster crumbles, so we had to really pay attention to the wire path to minimize the possibility of making big holes in the walls," Valentim explained. "It was challenging finding new and better ways to run the wires."

One staff member spent a day and a half beneath the church basement, crawling through the space to run cable. In some areas, the integrator used surface conduit painted to match the plaster. In other instances, he created long, deep holes to route wire outside the chapel into the hallway and then back in at the other end.

Shortly before press time, the church hosted close to 1000 people for a funeral, packing visitors into the main sanctuary, chapel and other available spaces. The overflow systems made those in the chapel feel as though they were still a part of the event, bringing services from the sanctuary into the room.

The chapel's new systems permit First Presbyterian Church to do more community outreach, making the space available for meetings and presentations. In difficult times, people look for places to turn for a sense of belonging and community. Many churches continue to make an investment in technology in order to make their house a desirable home.
Upcoming Events
JVC GY-HM700 Camera and Apple Final Cut Pro 7
Demo Open House

Friday, August 21, 2009  11:00 a.m. - 2:00 p.m.
141 Kitty Hawk Drive
Morrisville, NC 27560
800-568-1099

Tuesday, September 15, 2009  11:00 a.m. - 2:00 p.m.
920 Blairhill Road, Suite 112
Charlotte, NC 28217
800-533-1099

Wednesday, September 16, 2009  11:00 a.m. - 2:00 p.m.
110 Regent Drive
Winston-Salem, NC 27103
800-532-1099

Drop by anytime between 11:00 and 2:00 for a live,
hands-on demo. To RSVP email Kristie Staton.

WFX - Worship Facilities Conference and Expo
October 28-29, 2009

Charlotte Convention Center, Charlotte, NC
501 S College Street, Charlotte, NC 28202

Visit ClarkPowell at Booth 1340
LEARN MORE

ClarkPowell Fusion - An Audiovisual Technology Expo
Thursday, Nov. 12, 2009   9:00 a.m. to 4:00 p.m.
Exhibit Hall Hours  9:00 a.m. to 4:00 p.m.
Seminars  9:00 a.m. to 5:00 p.m.

Charlotte, NC -- Charlotte Marriott City Center
100 West Trade Street, Charlotte, NC 28202

Registration opens August 20
LEARN MORE AND TO REGISTER

SCAGPO Conference and Trade Show
November 18-19, 2009
Hilton Head Marriott Resort and Spa
One Hotel Circle, Hilton Head Island, SC 29928
LEARN MORE

New Products

HaiVision Logo
HaiVision MAKITO

Delivering H.264 at up to 1080p60 in a compact and affordable form factor, the MAKITO revolutionizes video-over-IP by enabling HD to be distributed throughout organizations without reservation. At a fraction of the price and significant performance advantage over competing technology, the MAKITO is ideal for multi-channel enterprise IPTV delivery, for HD signage deployments, and for mass HD distribution/record environments such as medical facilities and professional training and simulation environments.
READ MORE

Archion Logo
Archion Alliance 24xe 24 Drive Storage System

Archion, the media and entertainment's leading provider of intelligent media storage solutions, recently announced the integration of the Alliance 24XE storage system into the Alliance Pro network, providing an unparalleled SAN experience.

Archion's Alliance Pro is a turnkey storage area network (SAN) solution that delivers file-level sharing capabilities, complete support for cross platforms (MAC, Windows and Linux), hardware RAID protection, combined Fibre Channel and GigE client interfaces, extremely high throughput, simple scalability, low maintenance, and the award winning Vdisk™ technology.

The Alliance Pro has been available in 16 drive configurations. It is also now available in a 24 drive configuration with up to 1200 MB/s in throughput. With four (4) high-speed FC ports, up to three workstations can be connected directly without a FC switch. Integrate a FC switch to add SAN seats and additional chassis's to significantly increase bandwidth and capacity.

Designed for Post and Graphics professionals, the Alliance Pro delivers on all fronts. Not only does it meet critical post production technical requirements, it is the most cost effective turnkey SAN solution in the industry.

Archion is delivering the Alliance 24XE based SAN system now.
http://www.archion.com


SONY logo
24p Now Available for Your XDCAM PDW-700 Camcorder
The 24p option for the PDW-700 camcorder, CBKZ-FC02 is now available! Be ready for all your creative jobs that require the "cine-look" of 24p. The suggested list price of the CBKZ-FC02 is $4,550.
VIEW THE PDW700


Sony logo
Sony Expands XDCAM HD422 Series With New Camcorder And Deck

New Features Include Under- and Over-Cranking, 24P Capability,
Standard-definition Recording and Linear Editing

Sony's newest additions to the XDCAM® HD422 Series of optical disc products deliver enhanced flexibility for motion picture and TV episodic production, and for ENG/EFP applications.

The new PDW-F800 CineAlta® camcorder and PDW-F1600 deck expand the capabilities of the MPEG HD422 codec, with both offering a frame rate of 23.98P natively in 1080 mode and multi-format recording flexibility as standard - including standard-definition recording to support legacy formats (MPEG IMX®, DVCAM™ and 4:2:0 HD content). They also provide multi-format (1080i/720P) recording, as well as HD/SD conversion and cross-conversion during playback between 1080i and 720P.

Users can record HD content (approximately 95 minutes at 50 Mbps) to the dual-layer 50GB version of Sony's optical Professional Disc™ media, model PFD50DLA. The camera and deck can also handle content on PFD-23A single layer discs.

"The HD422 version of XDCAM technology responded to customers' requests for features like 50Mbps recording and 2/3-inch CCDs," said Wayne Zuchowski, group marketing manager for XDCAM products at Sony Electronics. "These newest products offer cinematographers, broadcasters and video professionals an expanded toolkit of digital production options."

The PDW-F800 adds variable frame rate recording for slow and quick motion capabilities, also commonly known as "over-cranking" and "under-cranking." This is a critical feature for cinematographers and directors of photography who need the flexibility of changing frame rates to create unique "looks" for their productions or to create special effects. The ability to shoot at slower or faster frame rates than playback delivers high-quality motion effects. These effects can be played back and viewed in the camera so any creative adjustments can be made immediately on site.

The camcorder uses three of Sony's new 2/3-inch Power HAD™ FX progressive CCDs that can produce a resolution of 1920 by 1080 effective pixels.

The camcorder also delivers high quality, four-channel 24-bit audio recording. An image inverter feature enables the camera to be used with cinema lens adaptors, and a variety of gamma settings includes HyperGamma and user-selectable gamma curves. A focus assist bar-graph display is visible on the camera's viewfinder, and users can record proxy data to USB removable media to make transferring data easier and faster, especially in the field or on location between the camera and a PC or editing system, for example.

The new camcorder also features auto tracing white balance hold, output markers such as safety, aspect, and center on the HD-SDI output, slow shutter, interval recording, picture cache recording (up to 30 seconds), disc exchange cache and "shock-less" gain control. Option boards are available to enable pool-feed operation.

The camcorder features a 2x digital extender to enhance zoom capabilities, enabling images to be doubled in size without any loss of image sensitivity. It also has slow shutter, 2x focus magnification, clean switching between the "live and playback" function, and a large, easy-to-view 3.5 inch (viewable area, measured diagonally) color LCD screen.

The PDW-F1600 XDCAM HD422 recording deck builds upon the features of the PDW-HD1500 model and can be used for file-based recording in studio and field operations. A Gigabit Ethernet data drive can write any flash memory file format from any codec onto the optical disc media, and files can then be previewed using a web browser, transferred over IT networks and easily archived and accessed by multiple people simultaneously.

The new deck adds an insert/assemble editing capability that allows it to operate as a recorder in a linear editing system - just like a conventional VTR.

It delivers high-quality, industry-leading eight-channel, 24-bit audio recording, and has a dual optical pick-up for higher-speed file transfer. A 4.3-inch (viewable area measured diagonally) color LCD display and built-in speakers are incorporated, and the unit can be battery-operated or used with AC and DC power sources.

The PDW-F800 camcorder and PDW-F1600 deck are both expected to be available in September at suggested list prices of $41,990 for the PDW-F800 and $27,990 for the PDW-F1600.
VIEW THE PDWF800 XDCAM® HD422 CAMCORDER

JVC logo
JVC PRO GY-HM100U

The GY-HM100U is a Compact Handheld camcorder with performance and features found only in larger and more expensive models. It's designed to be easy to use, making it ideal for news reporters and producers. Seasoned shooters will find that its small size lets them work in environments where larger cameras would be impractical-all while producing recordings on par with broadcast cameras.
VIEW THE GY-HM100U
Special Offers, Financing Options & Rebates
Panasonic Logo
AG-HPX170 Fully solid-state 1/3" 3-CCD P2 HD Camcorder

From July 1, 2009 thru Sept. 30, 2009, Panasonic is offering two financing options for the AG-HPX170. You can choose from either 0% financing for 24 months with only a 25% advance payment, or 2.85% financing with no money down. Click on "Special Offers" for full terms and conditions. SEE DETAILS AND VIEW THE AG-HPX170

Panasonic Logo
AGHPX300 1/3" P2 HD Camcorder

Receive an $800 rebate with the purchase of a Panasonic 4:2:2, 10 Bit AG-HPX300 P2HD Shoulder Mount Mastering Camcorder.
SEE DETAILS AND VIEW THE AGHPX300

SONY logo
24p Now Available for Your XDCAM PDW-700 Camcorder Rebate Promotion:
If you purchased a PDW-700 XDCAM HD422 camcorder between April 1, 2008 and March 31, 2009, you will be eligible to receive a $1,500 mail in end user rebate on the purchase of CBKZ-FC02. You must place an order for the CBKZ-FC02 by September 30, 2009 to be eligible for this rebate.
SEE DETAILS AND TO CLAIM
 
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