|
It wasn't long ago that most
churches were asking the question,
"Do we need a website?" Now
virtually every church has a
website-even some pretty
sophisticated ones. The next
question for your church may have
been: "Do we need an audio podcast?"
As podcasting caught on, many
churches then asked, "Should we
upgrade from an audio to a video
podcast?" Now that we have thousands
of church podcasts, more advanced
production, and multi-campus
churches, the next question is how
churches will stream audio and video
in real time over the Internet. The
vast majority of churches aren't
quite there yet...but many are
beginning to think about the
technology and process that will be
necessary to make these things
happen.
As more churches leverage the
Internet, the technology continues
to advance, raising the bar
constantly. Churches that wish to
provide the most up-to-date online
worship experience must dig in and
research the technology and develop
the practices to make it happen. I
gathered input from several churches
and technology providers to get a
handle on the state of church
podcasting and streaming going into
2010.
Online media is a very welcome
opportunity for churches. "So many
of our members are military folks
and some are deployed overseas,"
says Jeff Allen, video
director/assistant worship director
for Christ Church located in
Fairview Heights, Ill., near Scott
Air Force Base. "What an amazing way
to stay connected to your church
family."
Audio podcasting is comprised of two
key tasks, production and hosting.
Production is the creation of the
podcast. First, a recording of the
message is made by one of two means;
if the church has a mixer, its
output can be recorded. The other
option is to use a handheld digital
recorder at the pulpit. Either way,
the recording is transferred to a
computer where basic editing is
accomplished. A free, but powerful
application like Audacity (www.audacity.sourceforge.net.)
will get the job done. The editing
is simple-usually everything before
and after the sermon is removed. The
software can then convert the file
to an MP3 format.
The second task is uploading, or
publication to the Internet,
typically done in one of three ways.
One is to upload podcasts directly
to the church's website (if that
capacity exists). The second is to
upload to a free podcast hosting
service, typically with some
advertising on the landing page
(e.g.,
www.podbean.com). A third option
is a paid podcast host-with no ads
on the landing page (e.g.,
www.podcastrevolution.com). Some
churches enhance production with
music and professionally voiced
introductions, but the vast majority
simply upload the message itself.
The principal reasons are money and
time. Getting the podcast online in
a timely fashion is a high priority
for most churches, so a quick edit
and immediate upload is usually the
process. Production values are
improving in many cases, raising the
bar for other churches.
Bandwidth has to be considered when
audio podcasting, particularly from
a budgetary standpoint. Churches can
overcome bandwidth limitations by
shrinking MP3 files with lower
resolution conversion, which allows
churches to store more podcasts
online for the same cost. Lower
resolutions also broaden the
potential audience because listeners
with dial-up connections can listen
to lower resolution podcasts.
Traditionally, church podcasts were
encoded at anywhere from 24-64kbps.
Now, higher resolutions are becoming
more common as a result of lower
cost and due to churches looking to
increase the production quality of
their podcasts. Many churches are at
128kbps or even higher. Christ
Church of Fairview Heights, Ill.,
publishes at 192kbps, a resolution
that listeners most likely discern
as CD-quality audio.
Will audio podcasting survive as
video becomes more common? Many
churches think so. Audio-only
podcasts can be enjoyed while
multi-tasking-commuting, jogging,
housecleaning. Video cannot. It's
possible to plan the content in such
a way that the included visual may
be ignored, but audio-only may be
the only financially feasible
possibility for many churches. With
inexpensive hosting solutions
available, it's very likely that
church audio podcasting will
continue to grow.
"The costs associated with
podcasting are so low it just makes
sense to make the content available
in as many forms as possible," says
Peter Fitton, pastor, global
production director at Flamingo Road
Church in Cooper City, Fla. The
Flamingo Road podcast is a great
example of a high-production podcast
(www.flamingoroadchurch.com/podcast).
Once a church has established an
audio podcast, the next question is,
"Do we start streaming audio live or
do we move on to video?" For most
churches, the upgrade to video is a
quantum leap, requiring a moderate
to substantial investment in
hardware and a larger team of
volunteers or even professionals.
An intermediate step is to stream
audio live, and there are
inexpensive ways to facilitate this
with an in-church computer and a
moderately high-bandwidth Internet
connection. The audio is fed from
the mixer to the computer, which
converts the audio to a compressed
stream and broadcasts it over the
Internet. These solutions require
having someone knowledgeable about
IT available to help configure them,
plus a host of some kind. These
economical solutions can easily
accommodate audio-only streaming
with an audience in the hundreds or
even thousands.
It's not uncommon for a church to
skip right past live audio streaming
and proceed directly on to video,
particularly if they're already
producing video for services. When
doing video, production quality
becomes more important. A church may
upload a very bare-bones audio
podcast, but low-quality video can
be a real turn-off, as people's
visual senses are more developed
than their aural senses. Inexpensive
high-definition cameras and
switchers are available now. A
simple, one camera feed can be
podcasted or even streamed for a
very modest investment. However, if
you're going to do video podcasting,
you must balance your lighting to
meet the needs of the camera's eye,
not just the naked eye. The good
news is, even sophisticated
professionally lit, multi-camera
production can be done for a much
smaller investment than ever.
The video of the pastor's message
can be edited with a pre-produced
intro and outro, yielding a finished
product that is virtually ready to
go. Among popular editing
applications are Apple's Final Cut
(Pro and Express), Sony's Vegas,
Adobe Premiere, and others. These
are used to edit, render, and
compress video in preparation for
upload to a podcasting host.
Most podcast hosting organizations
offer hosting for video as well as
audio, so the hosting part of the
equation can remain relatively
inexpensive and scalable.
Once good quality video production
is well underway, it's then a matter
of moving beyond podcasting to
streaming. A hardware device or
appliance is used to convert or
encode the output of the video
switcher (along with audio) into a
stream that is delivered over IP.
Among the manufacturers who create
such encoders are Wegener (www.wegener.com),
HaiVision (www.haivision.com),
ViewCast (www.viewcast.com),
and Abacast (www.abacast.com)
and others. HaiVision's Barracuda
encoder and ViewCast's Niagara 2120
can encode and deliver multiple
streams in different resolutions,
accommodating viewers who may not
all have broadband connections. The
combination of such hardware devices
with a content delivery network
(CDN) can deliver some attractive
possibilities, such as Video On
Demand (VOD) and even more
sophisticated offerings like store
and forward.
Steve Ruzic, director of project
management for ViewCast, says,
"Initially, obtaining the dedicated
bandwidth could be an additional
recurring cost to smaller
congregations. The price of the CDN
will vary with the size of the
audience and should scale well as
the audience grows." For example,
Abacast's website indicates monthly
pricing that would facilitate
hundreds of viewers for four weekly
hour-long services at $150-a
reasonable figure for many churches.
The high-quality, cross-platform
H.264 video compression format has
emerged as the clear standard at
this point. "With the advent of
H.264, churches can now install
single encoding devices that can
cater to high-quality campus links,
Internet distribution, and video on
demand servers simultaneously,"
explains Peter Maag, senior vice
president of marketing, HaiVision
Network Video. Another technical
issue that bears mention here is the
difference between "store and
forward" and "video of demand"
(VOD.) According to Gary Pelkey,
system architect for Wegener of
Duluth, Ga., "Traditional VOD
operates in a 'pull' manner from the
standpoint of the viewer. Store and
forward puts control of content
(transmission and playout) in the
originator's hands. The originator
may 'push' file-based content out to
satellite or remote sites to control
who has what content, and also may
directly control the dedicated
receive device (media player)
itself." A result of "store and
forward" technology is the capacity
for a church to retain control of
its IP video content, which can be
an important requirement for some
churches. "When coupled with
sophisticated content management
techniques, the content may be
tracked at any specific moment in
time, to instantly delete or 'age'
content off media players after
known amounts of time," adds Pelkey.
VOD, on the other hand, simply
facilitates the download of files
for future playback by the user.
Going forward, it's virtually
certain that the bar will be raised
again and again. "Our plans for
online media include further
development of the online church
experience, interactive online
community groups, live Internet
distribution to our satellite
campuses, and more advanced 'store
and forward' content distribution,"
says Peter Fitton of Flamingo Road
Church. The expectation is that
advancing technologies and falling
prices will eventually facilitate
streaming video production for even
small churches. Fitton also adds,
"The online community is the next
mission field. People are 'doing
life' and finding community online
now more than ever. God commands us
to go to where the people are and
tell them about Him. In today's day
and age, that's online."
|