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SENIOR SERVICES
Enhancing Senior Living Through AV Innovation

Senior Services Intergenerational Center for Arts and Wellness is a state-of-the-art facility bringing various collaborating organizations under one roof to offer healthcare, intentional intergenerational interaction, and arts-based activities to Forsyth County’s older adults. The mission of this Winston-Salem nonprofit center is to foster a welcoming, inclusive, and deeply connected community..

ClarkPowell was selected as the design-build AV partner to create an audiovisual technology plan tailored to the Center’s unique needs. Working closely with the Senior Services team and the architect, we developed an AV over IP solution that emphasized flexibility, inclusivity, and scalability across the entire center.

The Center needed more than just audio and video, it required tools that could bring people together across generations and different locations. From cooking classes to theater productions, from wellness programs to Zoom-enabled meetings, every space had to be versatile, engaging, and easy to share across the building in real time.

ClarkPowell designed and installed a fully integrated AV over IP system that allows any content to be sent to and from any location within the facility. Key features include:

  • Main Street Atrium:
    A welcoming, open atrium designed to feel like a hometown “Main Street.” This community hub features two large dropdown screens with high-brightness laser projectors on either end, making it ideal for large gatherings, presentations, and special events.
  • Digital Signage Network:
    Multiple digital signage displays throughout the facility provide wayfinding, announce upcoming events, and deliver content tailored to specific areas and services, keeping everyone informed and connected.
  • Interactive Cooking Classes:
    A teaching kitchen outfitted with two wall-mounted cameras and one overhead camera to capture preparation and cooking demonstrations. These classes are streamed live to residents throughout the building, ensuring everyone can participate—even from their rooms or secure areas.
  • Williams Centre Memory Care Unit:
    This secure, closed unit now receives programming seamlessly, allowing residents to be included in activities and experiences that might otherwise be inaccessible.
  • Multipurpose Performance & Recreation Space:
    Outfitted with a stage, theatrical lighting, professional audio, and a multi-camera production system, this room supports theater performances, fitness classes, and even transforms into an indoor pickleball court. A WiFi-based assisted listening system ensures accessibility for those with hearing challenges.
  • Classrooms & Conference Rooms:
    Multiple AV-enabled classrooms and meeting rooms with microphones and cameras designed for Zoom conferencing make it easy to host virtual meetings, training sessions, and collaborative events.


With this cutting-edge AV solution, the Senior Services Center has created a truly inclusive and connected environment. Seniors, including those in secure care, can take part in arts, wellness, and community events in real time. Staff can route content anywhere with ease.

This project exemplifies how technology, when thoughtfully designed, can transform the care of seniors into a richer, more inclusive and interactive  experience for everyone.

TECHNOLOGY PARTNERS: Sony, Sharp, Epson, Kramer, Crestron, BrightSign


AV over IP: The Future of Audio Visual Connectivity
AV over IP is the fastest growing signal transmission technology in the Audio Visual industry; but what is it and how will it change the future of AV systems?
Learn more about AV over IP
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